Monday, 8 May 2017

It's Good to Share - The Power of Leveraging Social Media

Nicki Edgell

You do the initial work. This may be an article, a Facebook post, or a YouTube video for example. How you do this and to what aim is a separate subject we won't go into now. This piece is about what happens after the work has been created and how you can maximise your reach across the internet by sharing yourself, and using others.

So you have your shiny new piece. Now you share it to all your Social Media accounts: Facebook, Pinterest, Blogger, LinkedIn, Twitter, Instagram, Youtube, Google+.  Use them all, they are all free, why not? If you have multiple accounts within any of these platforms share across them too. They all have different audiences.

Analytics may also suggest the best times to share items depending on your target audience. This can be over emphasized but do think about time zones and work hours (many programs now offer scheduling and stacking services).

How long does the sharing part take once the initial work has been done? Relatively little. The time consuming part is obviously creating the work in the first place (we will examine techniques and tips for efficient and effective content writing in another post) - this is why it makes so much sense to make the most of your work and share widely yourself, AND to ask your team to share too!
Prime the pump of dialogue.
So don't stop at yourself. Leverage your team. Get them to share your work, passing it on - encourage them to add their own comments, additions, amendments and links. Use your team to prime the pump of dialogue. Ask them to follow and like your pages, posts, videos and blogs.

They should check sharing opportunities every day presented by others in the team (and outside where appropriate) and spread the work.

It sounds easy and should be but I know people don't always get it. But they will if you can train them and instil the importance and potential and ease of doing this simple thing.

Have trouble sticking to a consistent plan of daily action? Use the very powerful 30 day challenge technique. Set yourself a goal such as "A Post a Day" and then use your diary or calendar to stick to it. It really works!


WORK AS A TEAM : MAKE USE OF YOUR OWN NETWORK

The way network marketing works (the clue is in the name) is all about sharing, collaborating and leveraging, so we aren’t all working alone and reinventing the wheel each time. This way of working is easier and more efficient than trying to do everything yourself.
If someone in the team has written a great piece, don't be shy. Use it!
When a member of your team does some social media work, you reciprocate and share too. The compensation plan cascades downwards so share "shop now" links etc down your line only (not upwards). So if you have written a piece encourage your team to share it on with their own links. If someone in your downline has written a piece you share it on retaining their own links. This way both parties will be in line for commission on any resulting business activity.

So imagine the reach your video or post will get if say three members of your team all shared it too. If your work alone reaches say 250 people (probably a conservative number if you have a reasonable following), by your team also sharing across all their social media accounts it could easily reach 1,000 views (and a lot of the people would be different people). It could easily be many more - typically several others will share on and the reach expands exponentially.

Imagine if your three team members were 30!

RECYCLE YOUR WORK

When this has been done, don't stop. Use the piece again and again. Many people will not have seen it the first time round, especially on fleeting platforms like Twitter where you can post the same thing hourly without fear of recriminations or accusations of spamming! On other platforms like Facebook or Blogger recycle the same article in forthcoming weeks or months (you can be the judge of how often - it depends on each situation).

What does a 1,000 views say mean in actual business activity or sales? Maybe zero. Who knows? But one thing you can be sure of knowing is that doing nothing definitely translates to zero sales.

Also don't forget that you and your team are planting seeds all over the internet. Google will eventually start to find these and some of your seeds will take hold and blossom.

How long does this all take after the initial work? 10 minutes? How much does it cost? Zero. So I figure it's worth trying on a cost / potential benefit analysis basis. For little extra effort and through a bit of training and organisation downline you can vastly increase your reach.

"80% of success is turning up."
Woody Allen

The Woody Allen quote above is one of my favourites. It sounds a bit of a throwaway but I think there is a lot of truth in the humour. When the competition fails to turn up you have the advantage. You are now out there. You are in the game and you never know what may happen if you can get the other 20% right!

The one bite you may get out of those 1,000 views could turn out to be your best customer or the superstar downline team member you have been waiting for.

Network marketing is a numbers game and the internet now means that canny users can now reach many more people than ever before. It's worth a try!


About the Author

Nicki Edgell

I am a clinical Psycho-neuro-immunologist, Metabolic Balance Coach, Natural Nutritionist and Independent Nikken Consultant. I practice in Brighton in the South of England, helping individuals and groups towards the health, vitality and the life they want for themselves. I work under the principle that wellness depends on a balanced holistic approach to living, in all areas of your life: your body, mind, family, community and financial health all have an impact on your wellbeing.

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