Saturday 23 July 2016

Sleep - Makes Everything Better!

Nicki Edgell


It is estimated that 7 out of 10 people have sleep problems. Lack of sleep or not sleeping well has been shown to lead to:

Weight problems
Anxiety symptoms
Depression
Immunity problems
Fatigue and Energy problems
Concentration problems
Irritability

This only a short list of problems that can be induced by a lack of quality sleep. Sleep medicines are not necessarily your safest option. For many people the problem is just not being able to get comfortable.

In 1953 "The Father of Modern Sleep Science" Dr. William C. Dement, MD, PhD turned the study of sleep into a scientific field by recording brain activity and eye movement of subjects while they slept all night. During this study Dr. Dement was able to document actual sleep patterns (five stages) that people complete during a night's rest.

In 1970 Dr. Dement founded the world's first Sleep Lab at Stanford University. This lab used it's research to identify several sleep disorders and discovered that "drowsiness is a red alert."  Dr. Dement came to the conclusion that "you are not healthy unless your sleep is healthy." Further studies support this and add that quality sleep enables us to live longer and lead more productive lives.

Nikken founder Isamu Masuda in an effort to achieve overall wellness identified five areas of health and called them the Five Pillars of Health. These pillars are Healthy Mind, Body, Family, Society and Finances. The foundation for these five pillars is a great night's rest on the Nikken Sleep System.

Everything seems better after a good night's sleep

Years of research and product testing has led to a new and innovative sleep system using DynaFlux Magnetic Technology, orthopedic support and all natural materials that cocoon your body in sleep inducing comfort.

Don't be one of the seven. One simple change could dramatically improve the quality of sleep you are getting every night. My Nikken colleague Dave Johnson explains the technology in the latest Nikken Sleep System in this short video - https://www.youtube.com/watch?v=zqcpsvsdx0Q

To learn more about Nikken's sleep solutions please call me or visit http://kenkosleep.com


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Friday 22 July 2016

Does Science Explain Everything? Science, Silence and Religion.

Nicki Edgell

"Science is a bit like the joke about the drunk who is looking under a lamppost for a key that he has lost on the other side of the street, because that’s where the light is. It has no other choice."  Naom Chomsky

A colleague boldly stately to me the other day that "science can explain everything". I can't remember what we were talking about - homeopathy, vaccinations, feng shui, pyramids, the moon, space and the universe, stone circles, fractals, medicine, mobile phones, the stock market... but its not the point, it could have been almost any aspect of life, and he definitely believed "science can explain everything," and by extension anything science can't prove either doesn't exist or is a scam or a trick. Mmm, I don't think so, I don't think you'd have to think very long and hard to come up with some phenomena that science can't explain although we do like to think we can explain everything, even if it is only after the event (ie. we didn't predict that hurricane, or that stock market crash, but we (pretend) we can explain why it happened afterwards... not always useful - but it gives us some sort of false sense of safety and superiority).

SILENCE

Then I came across this passage in Silence by John Biguenet from the intriguing Object Lessons series, reproduced in part here:

"We have grown quite comfortable with the modern unraveling of the distinction between the visible and the invisible. Just as we believe in the existence of a silent reality - in the efficacy of a dog whistle, for example, inaudibly screeching its signal to a floppy-eared pet - we accept the existence of hadrons and the quarks of which they are constituted. Our scientists have persuaded us that phenomena invisible to our eyes because of optical limitation do, in fact, exist. They confirm that existence through indirect observations, often ingenious in conception.

"So the misplaced faith we once expressed in such common-sense formulas as 'Seeing is believing' yields to a modern belief in things unseen - a world beyond the senses. We do not dispute, for example, the underlying fabric of matter - woven of invisible protons, neutrons, and electrons, we believe, but utterly fantastic without the mathematics to support our belief.



"And this extension of the natural world to incorporate the unseen and the unheard proliferates even as modernity wars relentlessly against other forms of invisibility and inaudibility, now routinely dismissed as the supernatural. We are expected to acknowledge the existence of radiation pulsing from the center of our galaxy that we neither see nor hear but nontheless measure with a radio telescope, a device whose very name suggests the unity of the reality unperceived by our eyes or ears. At the same time, growing popular opinion regards necromancers as charlatans and belief in ghosts as symptomatic of psychological affliction.

"All this is no doubt easy to accept until one attempts to distinguish the unseen and the unheard we ridicule from that which we worship. For example, what sets apart the adepts of the occult from the clergy of established religions? If we press further into this dilemma, we may well ask whether Jeanne d'Arc, a saint listed in the Martyrology of the Catholic Church, responded to heavenly voices or whether she suffered from auditory hallucinations, commonly associated by mental health experts today with schizophrenia and psychosis?

"It would, of course, be presumptuous to answer for the reader such questions. But it is difficult to dispute our current readiness to concede the reality of a universe of unheard and unseen phenomena discovered in only the last few hundred years while debating (and increasingly rejecting) the existence of other phenomena also beyond the scope of our senses, and yet nearly universally accepted for millenia.

"On the one hand, we have learned to surpass our senses, discovering what had been beyond our ken. On the other hand, as a result of our success in devising protocols to verify that knowledge, we grow skeptical of belief in the imperceptible that resists our methods of confirmation."

SCIENCE AND RELIGION

Ancient caveman must have had their minds blown away by fire, the stars and moon at night, rainbows, lightning, hailstorms, magnetism, wind and waves. Later civilisations would have been astonished by the human development of manmade power, electricity, radio and TV, and flight. Our grandparents would not have believed the internet.

As humans and scientific explanation evolves such things in turn became taken for granted. But have we reached a point now where everything has been discovered, and everything discovered is now explainable? Or are there some things science has got wrong, and many things science just can't explain or hasn't discovered yet? At each stage in history did we make the same mistake of believing we knew it all?

The arrogance of the present human race to believe that we've reached the point where we can understand and can explain everything is frankly misguided at best and ridiculous at worse. And to believe we have "suddenly" reached this plateau of understanding and mastery over nature and the universe, only in the last 50 or 100 years - after 2 million years of evolution - is statistically very unlikely.

Science has now assumed the authority religion once held in many cultures - scientists are the new gods able to dismiss unbelievers as religious nuts, bad science advocates, or snake oil salesmen - modern day heretics if you like. Modern man is more willing to put his faith in science than myth, magic or religion. Similar could be said of a particular branch of science - modern western medicine - an industry generally unwilling to accept possible alternatives, some that have been practised for 1,000s of years in other cultures.



Biguelet again... "A Harris Poll, conducted in late 2013, found belief in God, for example, had fallen from 82% to 75% among US adults in just four years, with similar declines in belief in miracles, heaven, and the afterlife of the soul, angels and devils, and witches. If more concrete evidence is wanted The Wall Street Journal noted in a 2015 article that Dutch ecclesiastical authorities anticipate shuttering nearly 1,100 of the country's 1,600 Catholic churches in the next decade and 700 Protestant churches within the next four years. Germany has closed 515 churches in the past decade while 200 Danish churches are viewed as unsustainable."

But does modern science deserve this new found ascendancy when so much of our amazing world can not be scientifically verified? Just because something is not scientifically proven does not mean it is invalid, untrue, or non-existent.


Join our Team!

Nicki Edgell


We are looking for positive, optimistic, spiritual, and inspiring people who are interested in self development and personal growth, and are excited about helping others make a difference in their own health and lifestyle. We are looking for people with an interest in alternative health and wellness, who are willing to be trained, are active in social media and networking, and enjoy sharing their enthusiasm with others. We are looking for good listeners with empathy. It's all about health and wellness, and sharing fantastic life changing products with integrity and enthusiasm.
If this business opportunity sounds of interest please have a look at this short introductory video https://www.youtube.com/watch?v=m5xRXUVb84M
For further information on Nikken and the Nikkenergy team please have a look at our website at http://nikkenergy.com or  contact Nicki on nicki@nikkenergy.com or 0044 778 6405366. Thank you.




We are delighted to welcome our first US consultant to the team. Nnenne "Jio" Onyioha-Clayton joined Nikkenergy in January 2017.

US customers should visit her website at http://www.nikken.com/totalwellnesstechnology/home

Thursday 21 July 2016

How I Sold My Company to Twitter, Went to Facebook, and Screwed My Co-Founders

Nicki Edgell
Excellent article from backchannel.com on selling out to the big boys in Silicon Valley. Taken from: https://backchannel.com/tuesday-april-5-2011-6c783a5dce42#.u7fyv7bt5
In this excerpt adapted from his new, take-no-prisoners Silicon Valley memoir Chaos Monkeys, Antonio García Martínez explains the harrowing exit of his one-year-old Y Combinator startup company. As we begin our narrative, García Martínez is CEO and unofficial strategist of AdGrok, which is in the midst of the “trough of despair” following launch and preceding significant revenues. His two co-founders, Matthew McEachen (MRM) and Argyris Zymnis, aka“the boys,” provide the engineering. (They are the book’s Rosencrantz and Guildenstern.)
The action here takes place in early April, less than two weeks after Twitter showed interest in buying AdGrok. García Martínez quickly sought to find another bidder, to boost Twitter’s offer and possibly produce a better alternative. That was Facebook: after interest from its head of corporate development Amin Zoufonoun, the AdGrok trio went to its headquarters for a day of interviewing. Our narrative, with themes of gamesmanship, betrayal, and the Silicon Valley dream, picks up from there.
García Martínez’s book is an exercise in bridge-burning (I suggested he call it “You’ll Never Eat (Free) Lunch in This Town Again”), but his candor in recounting this incident shows that he is just as merciless when examining his own behavior. — Steven Levy







TUESDAY, APRIL 5, 2011

Ten million dollars. Twitter was officially back in the game. They had finally come back with a real offer. While we hadn’t seen a formal term sheet — and the devil was absolutely in those details — it was clear Twitter was now in the realm of 2011 tech-bubble (in)sanity. Our stonewalling had paid off. Even investor Chris Sacca and I couldn’t claim this wasn’t a tempting offer.
I was riding that particular high when the phone rang. “Hello, Antonio!” It was six thirty p.m., and this was the much-awaited phone call from Amin, reporting on our proctological day of interviews at Facebook.
“So, I talked to our engineers and we have the final feedback.”
In the Aaron Sorkin cinematic adaptation of this story, this is where the violins will start scraping their tension-building wail.
“I’m sorry to say that we won’t be moving forward with a deal for AdGrok. The feedback on Argyris and Matt was mixed, and I don’t think it’s a go right now.”
Fuck!
Take another kick in your scarred mug, startup guy.
“In the interests of AdGrok, can you tell me what some of the feedback was?” I sputtered.
Amin changed to that slightly hushed and tense conspiratorial tone that people use, as if hiding in the bushes, when in fact I assumed he was in a closed-door conference room. He proceeded to do some pro bono dragoman-ing. Argyris would have been a possible hire, but Matt was a definite no. Clearly MRM was a gifted engineer, but Facebook had very specific conceptions of engineering greatness. Also, there was a bit of that nebulous “cultural fit” blocking as well.
After my day of interviews, I had imagined that MRM and Facebook would get along about as well as a Berkeley hippie and a Marine scout sniper, and I was right.
“Sorry to hear that, Amin. Thanks for your time and that of everyone at Facebook.”
“Hold on. While that was the feedback for the engineers, the feedback for you was different. We want you to come and join the Facebook Ads team. Your feedback was excellent, and everyone really felt you were an extremely strong candidate.”
My mind stuttered a bit on that one. When in doubt, act coy. “Well. . . . Amin, as you can understand, I’m somewhat committed to both AdGrok and this other deal we have. I’ll have to think about this.”
“Think about it. But again, we really want you to come to Facebook.”
I looked up suddenly toward our windowed office. I had isolated myself on our balcony in an obvious bid for privacy. Argyris was inside, looking at me with a worried frown. He wanted an answer as badly as I did. I raised two fingers and mouthed “two minutes” to indicate I’d need a bit more time. He nodded, and went back to his screen.
What the fuck should I do? I couldn’t tell the boys this, at least not yet.
Stealthily, making it look like I was readjusting my phone, I hung up and dialed [my former girlfriend who I call] British Trader. While I had moved out a few months ago and we were officially apart, we were still regularly in touch. You don’t just cut contact with the mother of your children, and besides, she still wanted to hear about the AdGrok saga.
“Hey, what’s up?”
“So, get this. Facebook doesn’t want the boys, but they want me. Argyris is right here. I don’t know what to do.”
As an oil woman, British Trader was completely outside the tech scene, and knew little about the intricacies. But she had a savvy read on human nature in a professional setting. Also, given that I was wholly devoid of most human boundaries or morality, she provided a mainstream sanity check on my actions.
“Don’t tell the boys. It will just destroy their confidence. You’ve got to figure out some way to manage it.”
We went back and forth, with me sketching out more details, and her sharing her take.
I looked at my watch. Almost seven p.m. In a few minutes, Argyris would be off like a shot to spend quality time with Simla, the girlfriend turned wife. If I held out for a few more minutes, he’d be out of the office, and I could ignore the boys on email and have a night to think about it.
Here’s a data point for you: As part of our push to woo Facebook, I had been getting Google Alerts on the company for months. One in particular had caught my attention. In October 2010, a mother in Florida had shaken her baby to death, as the baby would interrupt her FarmVille games with crying. A mother destroyed with her own hands what she’d been programmed over aeons to love, just to keep on responding to Facebook notifications triggered by some idiot game. Products that cause mothers to murder their infants in order to use them more, assuming they’re legal, simply cannot fail in the world. Facebook was legalized crack, and at Internet scale. Such a company could certainly figure out a way to sell shoes. Twitter was cute and all, but it didn’t have a casualty rate yet, no matter how much this Lady Gaga person was tweeting.
Facebook it was.
But Twitter had come up with the solid offer for AdGrok, while Facebook hadn’t come up with a solid offer for anything yet.
The shambolic hipsters with the expensively decorated offices, thousand-dollar fixies in their bike stand, and the Fail Whale?* Or the hoodie-wearing frat boys with an imperial mandate who coded while they shat? Which was it going to be? Could it possibly be both?
Managing a combined deal between Facebook and Twitter was like trying to engineer simultaneous orgasm between a premature ejaculator and a frigid woman: nigh impossible, fraught with danger, and requiring a very steady hand.
But here’s a truth about tech life: anyone who claims the Valley is meritocratic is someone who has profited vastly from it via nonmeritocratic means like happenstance, membership in a privileged cohort, or some concealed act of absolute skulduggery. Since fortune had never been on my side, and I had no privileged cohort to fall back on, skulduggery it would have to be.
As I would come to learn, my situation wasn’t unusual, though not generally talked about. Companies with acquisition wherewithal and the nerve to use it bid for what they wanted in deals. You came in with your team and your product; they gave it the once-over, and said, “We want person A and B, but not C, and we don’t care about the tech.” They then offered you a lump sum for what they wanted, and you were left to double-deal, buy out, or otherwise fuck over whoever in order to get the deal done. The company — and places like Facebook and Google did this commonly — cared only about net price per engineer (or product person), not the absolute cost. And they certainly didn’t care what investors got. Many an early-stage acquisition unfolded in this vulturelike way.





WEDNESDAY, APRIL 6, 2011

I had decided to deceive my cofounders for the first time in our harried time together.
As with many such lies, the rationalization was that it served the greater good. The boys were already stressed to the point of hyperventilation with all the shit we’d been through, and now we were betting it all on this very flaky acquisition process that could collapse in an instant. If they realized that this Twitter process was truly do-or-die for them, they’d choke. So what you do as a CEO is internalize that stress for the company and let it consume you instead of the rest.
How’s that for a masterful rationalization?
What’s more, it wasn’t even clear the Facebook offer was for real. In God we trust, everyone else show me an offer letter. I had called them that morning and mentioned I found Facebook’s interest flattering, but I needed to see an offer before I could even begin to manipulate the other side of the deal to spring me.
Today, though, was a day for Twitter.
Part of any acquisition process is what’s loosely called “due diligence.” Taking both technical and legal forms, it’s the snooping around an acquiring company does to make sure it’s actually getting what it thinks it is. On the technical side, it means understanding the company’s “stack”; that is, the pile of interrelated user interface and back-end server technologies that power the product. It might even be as detailed as line-by-line code reviews with the startup’s engineers. You can fake a lot in a startup these days, what with Amazon Web Services and all sorts of off-the- shelf back-end components that let any even minimally competent duffer set up a Web app that does something. Intelligent planning for growth is rare among early startups, but it’s the name of the game at a large, rapidly scaling tech company. Waiting for a team to grow from technical adolescence to mature talent was too long even for a larger company.
As a first step, Twitter had invited us in as a group to talk technical turkey with a pack of engineers that reported to Kevin Weil. We spent a tense and wonky hour locked in a room with the senior engineers on the Twitter Ads team, walking them through our back-end stack that made AdGrok possible. I’m using the corporate “we” here, as it was completely the boys’ show. It had been so long since I’d even touched AdGrok code, there was little I could have said about it. While the meeting seemed to have gone well, the fact that we were going deeper in with Twitter underscored the fact that we were approaching a point of no return in terms of AdGrok investment.
“Look, we’ve got to figure out if we’re selling or what,” I said once we were out of earshot of the Twitter offices.
We were sitting at the picnic tables in South Park, the boys across from me. This was where Twitter itself was conceived in 2006, during a brainstorming session held on one of the park’s slides. The irony was striking.
After some awkward dithering, and lots of downcast study of the green tabletop, we finally got to talking. For probably the first time, I confronted the boys with the fact that we hadn’t shipped anything since launch almost a month before, and that the commitment from the technical side of the team seemed to be waning. Given the occasional wall between the technical side of AdGrok and everything else (i.e., between them and me), I wanted to confirm that they also had the same vibe.
They didn’t disagree with me.
MRM himself seemed checked out and hadn’t delivered anything on the new code front in weeks. Argyris and I had chatted about it, but so far all we’d done was to call him the mornings he was late to tell him to get his ass to AdGrok. Argyris was holding up his end, but the two had lost that wonderful mind-meld synchrony that had powered AdGrok’s development from the first days in our ratty Mountain View apartment. The dev team is the engine of a tech company. If they were done, then we were dead in the water. If that engine couldn’t be fixed back into productivity, then it was time to sell the company while we even could.
I looked from one to the other: they seemed tired and worried and done with the startup game. They agreed we should pursue the acquisition process to its conclusion. We had to sell AdGrok to Twitter, or else.





THURSDAY, APRIL 14, 2011

Twitter’s Jessica Verrilli sent an email, subject line: “Call,” to set up some time with her and Twitter VP Kevin Weil.
Bingo!
Remember: if you’re having phone calls, the deal is still on. Phone calls are yesses, emails are nos.
I went outside to Townsend Street to take the call.
Jess’s persuasive tone told me what I needed to know in the first two seconds. Twitter wanted to buy AdGrok, for real this time. She promised a term sheet within twenty-four hours. We’d heard this from Twitter before, but I believed them this time. One giveaway: Jess called back to ask specifics about the cap table.
The “cap table” is the capitalization table, a list detailing each owner of equity (investor, founder, or employee) and how much of the company he or she owns. It’s about the most important document at any company. Every member of that table will know his or her number down to the decimal. This meant they were already thinking about the investor versus founder split in their proposed deal, one of the more important high-level parameters.
It was time to come clean with the boys. I couldn’t morally justify the deception any longer.
There’s a unique style of Spanish genre painting called the desengaño. “Desengaño” means literally “un-tricking,” and it is best translated as the disillusion, or the unveiling of a harsh truth, to be wordy about it. Typically depicted in the desengaño are the everyday reveals of sordid human deception: a young man stumbling on his beloved cooing with his best friend, a businessman catching his partner pinching from the till, and so on. They are meant to be an instructive moral lesson in everyday life, elevated to an art form. The engañado (“tricked one”) typically wears an exaggerated expression of betrayal bordering on incipient rage. The implication is that the next frame in this drama will feature some corrective moral action, such as a duel to the death by navaja, or an ignominious march through the streets by the manacled thief.
I was hoping the scene about to unfold in the AdGrok office that afternoon was not worthy of a Velázquez’s attention.
“Hey, so we need to have a chat,” I said to their backs. They turned with quizzical looks. Given the ups and downs we’d been through, they could expect anything from another lawsuit to my coming out as an aspiring transsexual.
“So, remember when I said that Facebook rejected us? Well, that wasn’t completely true.”
I proceeded to sketch out the situation, where I was with Facebook, and why I had concealed this from them for the past two weeks.
Following a tomblike silence, their reaction was more understanding than I expected.
“You know, I had kind of thought that maybe the Facebook thing was more complicated than you let on,” said Argyris, surprisingly calmly.
Bomb defused, or at least not yet detonated, I explained to them that I thought my future lay with Facebook, and that I had every reason to believe — here I was skating on pretty thin ice — that we could pull off a combined deal if we tried.
This did not go over so well. The boys panicked; surely I’d torpedo their deal if Twitter realized it wasn’t getting me as well.
They tried to convince me to stick with the Twitter deal, but that was like trying to convince a mule to dance reggaetón. Rather than dig in and fan the mutiny with reciprocal defiance, I simply presented Facebook as a fait accompli, and not a group decision requiring consensus. They dropped their case, and, with crestfallen looks, turned back to their code-splattered monitors.
We wouldn’t discuss the matter again until right before the first real deal negotiation with Twitter, and the suspense around it kind of hung in the air until then. As always, I’d find some way to make the simple complicated, and the relatively safe, risky.
The final pricetag for AdGrok, without its CEO? $5 million.

Sunday 10 July 2016

Something Extraordinary Is Happening in the World, And Most People Haven’t Noticed

Nicki Edgell

Excellent article on "new world thinking" lifted from http://www.huffingtonpost.com/gustavo-tanaka/something-extraordinary-happening-in-the-world_b_8820154.html Thank you Gustavo Tanaka.
Most of us haven’t quite realized there is something extraordinary happening.
A few months ago, I freed myself from standard-procedure society. I broke the chains of fear that kept me locked up into the system. Since then, I see the world from a different perspective: the one that everything is going through change and that most of us are unaware of that.
Why is the world changing? In this post, I’ll point out the eight reasons that lead me to believe it.
1. No one can stand the employment model any longer.
We are reaching our limits. People working with big corporations can’t stand their jobs. The lack of purpose knocks on your door as if it came from inside you like a yell of despair.
People want out. They want to drop everything. Take a look on how many people are willing to risk entrepreneurship, people leaving on sabbaticals, people with work-related depression, people in burnout.
2. The entrepreneurship model is also changing.
Over the past few years, with the explosion of startups, thousands of entrepreneurs turned their garages into offices to bring their billion-dollar ideas to life. The vortex of entrepreneurship was to find an investor and get funded — to be funded was like winning the World Cup or the Super Bowl.
But what happens after you get funded?
“Isn’t it absurd that we, 7 billion of us living in the same planet, have grown further apart from each other?”
You get back to being an employee. You may have brought in people not sharing your dream, not in agreement with your purpose, and soon it’s all about the money. The financial end becomes the main driver of your business.
People are suffering with it. Excellent startups began to tumble because the money-seeking model is endless.
A new way to endeavor is needed. Good people are doing it already.
3. The rise of collaboration.
Many people have figured out that it doesn’t make any sense to go on by yourself. Many people have awakened from the “each man for himself” mad mentality.
Stop, take a step back, and think. Isn’t it absurd that we, 7 billion of us living in the same planet, have grown further apart from each other? What sense does it make to turn your back on the thousands, maybe millions, of people living around you in the same city? Every time it crosses my mind, I feel blue.
Fortunately, things are changing. Sharing, collaborative economy concepts are being implemented, and it points towards a new direction. The direction of collaborating, of sharing, of helping, of togetherness.
This is beautiful to watch. It touches me.
4. We are finally figuring out what the Internet is.
The Internet is an incredibly spectacular thing, and only now — after so many years — we are understanding its power. With the Internet, the world is opened, the barriers fall, the separation ends, the togetherness starts, the collaboration explodes, the help emerges.
Some nations saw true revolutions that used the Internet as the primary catalyst, such as the Arab Spring. Here in Brazil, we are just starting to make a better use out of this amazing tool.
Internet is taking down mass control. The big media groups controlling news by how it suits best what they want the message to be and what they want us to read are no longer the sole owners of information. You go after what you want. You bond to whomever you want. You explore whatever you may want to.
With the advent of the Internet, the small are no longer speechless. There is a voice. The anonymous become acknowledged. The world comes together. And then the system may fall.
5. The fall of exaggerated consumerism.
For too long, we’ve been manipulated to consume as much as we possibly can, to buy every new product launched — the newest car, the latest iPhone, the top brands, lots of clothes, shoes, lots and lots and lots of pretty much anything we could our hands on.
Going against the crowd, many people have understood that this is way off. Lowsumerism, slow life and slow food are a few types of action being taken as we speak, pointing out the contradiction of how absurdly we have come to organize ourselves.
“With the advent of the Internet, the small are no longer speechless. There is a voice. The anonymous become acknowledged. The world comes together. “
Fewer people are using cars. Fewer people are overspending. And more people are swapping clothes, buying used goods, sharing assets, cars, apartments, offices.
We don’t need all of that they told us we needed. And this consciousness of new consumerism can take down any company living on the exaggerated end of it.
6. Healthy and organic eating.
We were so crazy we even accepted eating anything! It only needed to taste good, and everything would be alright.
We were so disconnected that companies started to practically poison our food, and we didn’t say anything!
But then some people started waking up, enabling and strengthening healthy and organic eating.
This is only going to get stronger.
But what has this got to do with economy and work? Just about everything, I’d say.
Food production is one of the basic fundamentals of our society. If we change our mindset, our eating habit and our way of consuming, corporations will have to respond and adapt to a new market.
The small farmer is getting back to being relevant to the whole chain of production. People are even growing plants and seeds inside their homes as well.
And that reshapes the whole economy.
7. The awakening of spirituality.
How many friends do you have who practice yoga? What about meditation? Now think back, 10 years ago. How many people did you know by then who practiced these activities?
Spirituality, for too long, was for esoteric folks — those weird-like and mystic people.
But fortunately, this is also changing. We’ve come to the edge of reason and rationality. We were able to realize that, with only our conscious mind, we can’t figure out everything that goes on here. There is something else going on, and I’m sure you want to get hold of that as well.
You want to understand how these things work — how life operates, what happens after death, what is this energy thing people talk about so much, what is quantum physics, how thoughts can be materialized and create our sense of reality, what is coincidence and synchronicity, why meditation works, how it’s possible to cure some ailments using nothing but bare hands, how those alternative therapies not always approved by regular medicine can actually work sometimes.
Companies are providing meditation to their employees. Even schools are teaching the young how to meditate. Think about it.
8 . Un-schooling trends.
Who created this teaching model? Who chose the classes you have to take? Who chose the lessons we learn in history classes? Why didn’t they teach us the truth about other ancient civilizations?

Why should kids follow a certain set of rules? Why should they watch everything in silence? Why should they wear a uniform? What about taking a test to prove what you actually learned?
We developed a model that perpetuates and replicates followers of the system, that breed people into ordinary human beings.
Fortunately, a lot of people are working to rethink that though concepts such as un-schooling, hack-schooling and homeschooling.
Maybe you’ve never thought of that and even may be in shock. But it’s happening.
Silently, people are being woken up and are realizing how crazy it is to live in this society.

Look at all these new actions and try to think everything we were taught so far is normal. I don’t think it is.
There is something extraordinary happening.

Gustavo Tanaka  is a Brazilian author and entrepreneur, trying to create with my friends a new model, a new system and maybe helping to create a new economy.
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